Supplement & Nutrition Brand

This brand came to us with an ad account that was spending heavily without returning enough. Meta was operating at a 0.74 ROAS — every dollar in was returning seventy-four cents — and Google had drifted from its earlier highs. The first priority wasn't scale; it was profitability.

Month one focused on a profitability reset: restructuring the Meta account around the dynamic product catalog, pausing top-of-funnel campaigns that weren't converting, and launching new audience variations against fresh creative. Month two rebuilt Google around a broad PMAX layer plus product-specific campaigns on the highest-margin SKUs. Month three shifted to deliberate scaling.

Throughout, Shopify-level blended ROAS was the source of truth — not platform-attributed numbers.

Blended ROAS rose from 2.4X to 4.1X in the first month — while paid spend was cut 29%. By June, Google's conversion rate had climbed 153.9% and cost per conversion dropped 48.6%. In July's scaling phase, Meta spend nearly doubled while the funnel scaled with it.

• Peak window (Jul 1–13): $47,390 net sales, +70.6% vs prior period
• 7.5X blended ROAS, with a 7.7X seven-day stretch
• New-customer net sales up +93.8%
• Year over year: Google conversions +30% at –38% cost per conversion