Green Light Solar was investing heavily in YouTube and Facebook across multiple states — and, like most advertisers in that position, driving search demand that competitors were capturing. Buyers would learn about solar on video and social, then go to Google to find help, and click the first ad they saw. Green Light needed to be that ad.
We built a full-funnel search strategy around their existing media: paid search and Demand Gen campaigns capturing the demand their upper-funnel activity created, consolidated multi-state campaigns feeding a single dynamic landing page for faster optimization, and staged budget scaling that let performance — not guesswork — decide which markets earned more spend. Landing pages were designed and CRO-tested by us end to end.
The engine performed from its first weeks and ran for two years across five states.
“Onyx Media is the only agency I trust with my media spend.” — Green Light Solar
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