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Solar & Energy

Green Light Solar

Google Ads · Demand Gen · Landing Pages · CRO
5 states
One lead engine across CO, TX, LA, AZ & OK

The situation

Green Light Solar was investing heavily in YouTube and Facebook across multiple states — and, like most advertisers in that position, driving search demand that competitors were capturing. Buyers would learn about solar on video and social, then go to Google to find help, and click the first ad they saw. Green Light needed to be that ad.

The system deployed

We built a full-funnel search strategy around their existing media: paid search and Demand Gen campaigns capturing the demand their upper-funnel activity created, consolidated multi-state campaigns feeding a single dynamic landing page for faster optimization, and staged budget scaling that let performance — not guesswork — decide which markets earned more spend. Landing pages were designed and CRO-tested by us end to end.

The results

The engine performed from its first weeks and ran for two years across five states.

  • 9.02% landing page conversion rate out of the gate
  • Sub-$100 cost per conversion in early campaigns — strong economics for solar lead gen
  • Scaled from a single-market test to five states: Colorado, Texas, Louisiana, Arizona, and Oklahoma
  • Retained for the full 2023–2025 engagement

“Onyx Media is the only agency I trust with my media spend.” — Green Light Solar

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